Due to the Apple requirements we have only one possibility to ask users for allowance to use their location with a help
of native modal. Otherwise a user has to turn it on only on the General Settings page. That’s why most of the apps asks for it twice (first time with a custom modal and only after that with a native one). For a custom modal we were using one similar to native, but then we decided to use the whole screen view with some graphics to make it more interesting and improve the conversion.

We decided to change the design of this page as we had to include new input fields and a gender selector and it didn’t fit the old design of this view. Besides, we wanted to focus more on profile pictures of the users to make it more accessible to make users’s profiles more interesting and easier to find.

One time we took a look at our metrics and found out that a lot of users had empty feed view and we provided the only option to connect the user’s contact book to find his/her friends. The problem was that the button wasn’t highlighed enough and even if the contact book was connected it showed just an empty page. So, we had to improve the engagement of the new users and onboarding process itself. First of all, it was clear that the first step was to connect contact book to provide better suggestions or to show the user’s friends directly. Therefore, I put a well-highlighted connect Contact Book button on the first screen(in case if user didn’t connect it before).
The next step was to design a screen for the users who have already connected their Contact Book. The main purpose of the screen was to fill up the feed as soon as possible so I put suggestions element in the middle of the screen to provide possible connections of the user. But there was also another goal that was aligned with business. We have to encourage users to share their profiles to bring more people in the network. That’s why the second focus of the screen is on Share your Link button.