Europe’s largest convention, entertainment, and hotel complex, and with its 1,125 rooms the largest hotel in Germany.
Project Info
The second project I participated in at Dangerous Werbeagentur was relaunch of the website of Estrel Hotel Berlin. There ware 4 people involved in design process: Creative Director, Art Director, Project Manager and me. I was responsible primarily for Information Architecture and also assisted Art Director with designing the pages.
Project Scope
Information Architecture, reusable modules, sitemap.
The Problem
Current design of Estrel website is outdated and need to be redesigned to look fresh and modern
The Users
There Users are primarily aged 30-60 who using different booking sites. Besides, there is also corporate customers who is organising Events.